Is There a Formula for Writing a Best-seller?

Have you ever wondered if there is a shortcut, or at least a pattern, to getting your book on the NY Times best-seller list?
More than 100,000 new books are published each year, but only about 400 of those will become best-sellers.
Albert-László Barabási, a data scientist, analyzed the sales patterns of the 2,468 fiction and 2,025 nonfiction titles that made The New York Times best-seller list for hardcovers over the last ten years.  
Here are some quick facts:
  • Half of the best-selling non-fiction titles were memoirs or biographies.
    • Only 1.1% were about science
  • 67% of the fiction titles were genre fiction like mystery, action, or romance (think Danielle Steele or James Patterson, who has had 51 best-sellers in the last decade)
  • 85% of best-selling fiction authors have had more than one book on the list.  
    • Only 14% of non-fiction authors hold this distinction.
  • You don't have to sell as many books as you think – a book can make the non-fiction list by selling as few as 5000 copies.
  • Most  best-sellers spend less than a month on the list, and only 8% make the #1 spot.

It matters what time of the year you publish in - Barabási identified a universal sales curve that could help optimize your sales, depending on whether you are an unknown or established author. 
Now that  you know you have a shot at writing a best-seller, it's time to stop procrastinating and finish that book!  No matter what, don’t give up hope – only 14% of the novelists made the list with their first book!
If you need pointers on writing, or are having trouble getting started, I recommend the following:
Bird by Bird by Anne LaMott
Solid, compassionate advice on everything from characters, to dialogue, to getting off your ass and actually writing something. A classic.
Reading like a Writer by Francine Prose
A very enlightening book on the art of writing which exposed me to a lot of new writers, and showed me how to look for nuance and style in other's writing, as well as my own.
The War of Art by Steven Pressfield
A superb guide to winning - or at least breaking even on - the daily struggle to create something.  Pressfield provides practical, actionable advice on how to break through resistance to become a creator.
Trust the Process by Shaun McNiff
Another book on digging in and letting go so you can let your creations out.

I got most of the information for this post from The Conversation, a wonderful free news service.  Their articles never fail to educate, amuse, and surprise me, and all of them are copy-left, meaning you can republish and share them freely, as long as you attribute the source. Sign up to get great news in your inbox at https://theconversation.com!

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